The Rocket Marketer

IoT: A Blessing and a Curse

Picture this! You wake up in the morning when Google Home prompted you. As you walk to the bathroom, 2 claps and the lights turn on. A quick glance at your smart mirror, you know the weather and time of the day. As you walk to the fridge, it automatically reminds you to drink water.Continue reading “IoT: A Blessing and a Curse”

Analytics = Results

In a data-driven world, it is vital for businesses to look at quantitative and qualitative data in order to improve efficiency and generate results. As the world evolves digitally, marketing just isn’t what it used to be anymore. Today, things are highly advanced and targeted hence, the focus has now shifted to being more result-oriented.Continue reading “Analytics = Results”

Mobile is the Future, and the Future is Now

“You have left something in your cart. Do you want to checkout now?” Another familiar statement yet again? This means you are one of the many consumers who fall in the era of mobile marketing. Quick definition, Megan Mars define mobile marketing as the concept of marketing products/services to mobile device users. It is aContinue reading “Mobile is the Future, and the Future is Now”

Beware of Imran!

I’m pretty sure when I mention the name, “Imran”, many of you will think of this guy. Although successful, the Imran above isn’t the star of today’s post. THIS is the Imran I’m talking about! The warrior who has eyes more powerful than his rifle. Back in July 2019, the Basic Military Training Centre (BMTC)Continue reading “Beware of Imran!”

The Concept of “Free”

Imagine having an advertisement pop up while listening to your favourite song on Spotify. Imagine being forced to watch an advertisement while enjoying your favourite drama on Viu. Imagine having not enough storage to store your files on Dropbox. Sounds all too familiar right? To put it simply, this is called a “freemium” model. InContinue reading “The Concept of “Free””